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New York | United States

Kimbal Musk’s Square Roots is on a mission to feed the world — and eventually astronauts on Mars

Those who buy Square Roots produce can scan a QR code on the packaging to read a “transparency timeline,” with details about their fresh food, like the identity of the farmers who grew it and when it was harvested and delivered to the store.


CNBC | Last Updated : 12-Nov-19

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