Making a commoner do something about sustainability and climate change | An average person today does little or nothing about climate change and global warming because: he/she is overwhelmed by its magnitude, confused about what to do, or perceives it as a common problem to be solved by someone else. How can we change this pattern and make millions of individuals contribute far more to sustainability? | It is not that the common person is not concerned about the environment and climate change. It is just that he or she perceives these to be very big problems, completely outside their control and for which their individual contributions will make little or no difference. So, the intentions are there, what is needed is effective guidance. What can be done to make millions of people worldwide act upon these intentions and make a difference? |

An average person today does little or nothing about climate change and global warming because: he/she is overwhelmed by its magnitude, confused about what to do, or perceives it as a common problem to be solved by someone else. How can we change this pattern and make millions of individuals contribute far more to sustainability?

• All Challenges

An average person today does little or nothing about climate change and global warming because: he/she is overwhelmed by its magnitude, confused about what to do, or perceives it as a common problem to be solved by someone else. How can we change this pattern and make millions of individuals contribute far more to sustainability?

It is not that the common person is not concerned about the environment and climate change. It is just that he or she perceives these to be very big problems, completely outside their control and for which their individual contributions will make little or no difference. So, the intentions are there, what is needed is effective guidance. What can be done to make millions of people worldwide act upon these intentions and make a difference?

How to use the content

While you are invited to use the content, links and videos we have provided in the way you feel best, some sections that will be more relevant to certain types of visitors. The following table provides recommendations on sections that will benefit you most depending on who you are.

School Student	College/University Student	Researcher/ Innovator
Use the Sub-topics section to learn more Use the Videos section to find out how things work	Use the Sub-topics section to know about projects you can do Use the Videos section to find out how things work	Use the Innovations Update section to know about effective innovations to solve this challenge
Industry or Govt. End Users	Small Business / Entrepreneur	Corporate or Financial Investor
Use the Case Studies section to know how others have implemented solutions to tackle this challenge	Use the Sub-topics section to learn more about possible business opportunity domains	Use the Innovations Update section to identify innovations and innovators you could strike partnerships with