Beyond Meat's Success in Creating a Plant-based Meat Market
5 Lessons for Food Startups From Beyond Meat' Stunning Success
Beyond Meat, maker of the first plant-based burger to be sold in grocery stores' meat section.The world's first plant-based burger that looks, cooks, and satisfies like beef without GMOs, soy, or gluten.
Using heating, cooling, and pressure, they create the fibrous texture of meat from plant-based proteins. Then, mix in fats, minerals, fruit and vegetable-based colors, natural flavors, and carbohydrates to replicate the appearance, juiciness, and flavor of the meat.
The vegan meat substitutes are made from mixtures of pea protein isolates, rice protein, mung bean protein, canola oil, coconut oil, and other ingredients like potato starch, apple extract, sunflower lecithin, and pomegranate powder with a range of vitamins and minerals.
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