The smarter way to protect our planet: include everyone - cleantech perspectives @ Clixoo
A conversation about how social inclusion and climate action need to be more intricately connected.
Xoo: Social inclusion for climate change action! Excellent idea, but much easier said than done.
Moo: I tend to agree with you Xoo. For society’s various stakeholders, their needs and interests come first and climate action and environment come next, regardless of what all those fancy surveys claim.
Xoo: I'm skeptical too but perhaps not as despondent as you are, Moo. I’m convinced that there are segments of society - and these are growing both in terms of their size and purchasing power - that genuinely wish their lifestyles and business operations to be aligned to the environment, and these segments will be willing to go the extra mile for the cause.
Moo: If such segments do exist, they are not prominent enough. And they are nowhere close to a majority.
Xoo: I concede on the last point, Moo, and not perhaps on rhe first.
Moo: So if they constitute only a minority, this social inclusion for climate change - is this just a nice topic for dinner time discussion and no more than that?
Xoo: Perhaps not. As the spectrum of cleantech and cleantech solutions grows larger, I’m confident that more and more solutions will emerge that can be far more easily assimilated by households, businesses and other stakeholders such as farmers. Solutions that are cost effective as well as providing clear benefits for the less idealistic masses.
Moo: But Xoo, you said it yourself. All these could be present, but still achieving “social inclusion” using these could prove very difficult.
Xoo: I agree it won't be easy but I think I can see one possibility for quick social inclusion - education and awareness.
Moo: I was expecting something more sophisticated.
Xoo: Simple solutions work wonders more times than do sophisticated ones, and you know this too. If someone could undertake research and analyses of these feasible and attractive climate change solutions, map them to specific benefit segments, and provide effective awareness and education to these segments, who knows!
Moo: And who should be that someone who should be doing all these, Xoo?
Xoo: What do you think we elect governments for, Moo?
Read more from : https://www.forbes.com/sites/ashoka/2020/02/06/the-smarter-w ...