Environment Ecosystems

Increasing opportunities for sustainable behavior


A new study shows how even minor changes to available infrastructure can trigger tipping points in the collective adoption of sustainable behaviors.

  • Even linear increases in opportunities for pro-environmental behaviors can have much larger effects. This is because when the environment makes it easier for someone to adopt a certain behavior, the behavior also gets copied and learned by others.
  • The importance of infrastructure that make pro-environmental behaviors easy and the "path of least resistance" is crucial in this regard and must form part of governments' action plans.