Ensuring sustainability is at the heart of the future of mobility - cleantech perspectives @ Clixoo
Mobility-as-a-Sustainable-Service (MaaSS) is the key to bringing greener commutes, not just interconnected ones, to the centre of our cities.
Xoo: Do you think the world will move so fast as to consider mobility mainly as a service provided by others, and not a product that is owned & controlled by them?
Moo: I too have been thinking about this, Xoo. It’s difficult to visualise a future where people don’t own a car or a bike and will be fully content to depend on outside provider.
Xoo: And yet, Moo, massive transitions have happened faster than we expected, so history tells us.
Moo: True, but how many of these transitions were about taking control away, and about converting products that people love into services or commodities? Isn’t owning a BMW a sign of my standing and prestige? Would I want to give up on that status symbol and be seen as one of the masses, travelling in a rail car with the hoi polloi?
Xoo: Well, well, Moo, and you call me a snob.
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