Environment Sustainable Transport

Ensuring sustainability is at the heart of the future of mobility

Sustainable Transport


Mobility-as-a-Sustainable-Service (MaaSS) is the key to bringing greener commutes, not just interconnected ones, to the centre of our cities.

Perspectives and insights

  • Mobility is no longer an asset we need to own, or an unpredictable transit option we depend on, but rather a flexible need-specific service we can use and pay for only as we need it.
  • Policy design for mobility as service needs to shift from goals to a processes-focused discourse in which inclusiveness and communication are two very powerful tools.
  • If we are to advance MaaSS (Mobility as a Sustainable Service), we should have definitions more closely related new mobility services: by zones and by time of operation (rush-hour shuttle), by occupancy (capacity to carry passengers and goods), by energy type (are you up for an uphill bike?), or by environmental footprint (wait a couple more minutes to ride a zero-emission mode).

Xoologue - a discussion between Xoo and Moo

Xoo: Do you think the world will move so fast as to consider mobility mainly as a service provided by others, and not a product that is owned & controlled by them?

Moo: I too have been thinking about this, Xoo. It’s difficult to visualise a future where people don’t own a car or a bike and will be fully content to depend on outside provider.

Xoo: And yet, Moo, massive transitions have happened faster than we expected, so history tells us.

Moo: True, but how many of these transitions were about taking control away, and about converting products that people love into services or commodities? Isn’t owning a BMW a sign of my standing and prestige? Would I want to give up on that status symbol and be seen as one of the masses, travelling in a rail car with the hoi polloi? 

Xoo: Well, well, Moo, and you call me a snob.