Society & Community Sustainable Development Policies & Frameworks Sustainable Development Support

Why “De-growth” Shouldn’t Scare Businesses

Sustainable Development Support


The proposal for lower consumption for sustanability was earlier considered to be too radical. But with today’s climate crisis, debates around degrowth have been reinvigorated.

Perspectives and insights

  • Some argue that the philosophy of degrowth does not seriously account for technological innovation that can continuously sustain growth.
  • A recent YouGov poll in France highlights that 27% of respondents are seeking to consume less — double the percentage from two years earlier.
  • The number of people eating less meat or giving it up altogether has been rising exponentially in recent years.
  • 10 Swedish airports have reported considerable declines in passenger traffic over the past year.
  • Degrowth reshuffles competitive dynamics within and across industries and, despite what many corporate leaders assume, offers new bases for competitive advantage.
  • Fairphone, a social enterprise, eschews the built-in obsolescence of mobile device manufacturers and produces repairable phones that dramatically extend their longevity.
  • The apparel company Patagonia that explicitly follows an “antigrowth” strategy offers a worn-wear store and provides free repairs for not only their own products but also for those of other garment manufacturers.