Encouraging brand owners to switch to Bio-based
Global |
BIOSWITCH aims to bring Europe to the forefront of the bio-based economy by encouraging and supporting brand owners from different sectors to switch to bio-based approaches. In order to achieve this, the project proposes a holistic, systemic approach based on two pillars:
1. A framework placing brand owners in the centre of a set of events and communication actions that will allow shaping solutions to mitigate their perceived risks.
2. The BIOSWITCH toolbox as the ultimate instrument that will assist them in the bio-based transition journey.
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