Avenue Textile / apparel design for reusability

Innovation relevant to : Product designers, Startups,

Finalists: Extending the Life of Clothes Design Award

The SCAP ELC Award challenged designers to address the key reasons for garment failure and the concepts needed to achieve solutions to longer-lasting clothes, as well as deliver ideas that are fashionable and saleable.

Source : WRAP

Innovation Highlights

The Award was created because WRAP research demonstrates that the biggest opportunity to tackle the environmental impacts of clothing is by targeting active life – 

  • extending a product’s active life by just nine months could reduce the carbon, water and waste footprints by 20-30% each, and 

  • save around £5 billion worth of the resources used to supply, launder and dispose of clothing

Keywords

Extending clothes life

Lasting clothes

Awards


Date

2015-06-16

Geography

Global

Innovation done by

Small biz: SMEs / entrepreneurs / startups

other stakeholders

Textile engineering

VCs

Material science professionals