Using ethanol made from CO2 in fragrances - C2V - CO2 to Value In fact - CLIMAX
Coty, a leading global fragrance company, announced recently that will be partnering with the biotech company LanzaTech to use in its fragrances ethanol made from carbon-captured emissions.
Alcohol is a key ingredient in many fragrances because it carries scent well and evaporates on skin. Currently, Coty fragrances use ethanol made from sugarcane and sugar beets, but even though this kind of ethanol is made from natural materials, it still has a big environmental impact. Sugarcane farming for ethanol production is done on such a large scale that it leads to deforestation and soil degradation, and damages biodiversity hotspots.