Decarbonization Avenue : C2V - CO2 to Value

In fact

Using ethanol made from CO2 in fragrances

Coty, a leading global fragrance company, announced recently that will be partnering with the biotech company LanzaTech to use in its fragrances ethanol made from carbon-captured emissions.

Alcohol is a key ingredient in many fragrances because it carries scent well and evaporates on skin. Currently, Coty fragrances use ethanol made from sugarcane and sugar beets, but even though this kind of ethanol is made from natural materials, it still has a big environmental impact. Sugarcane farming for ethanol production is done on such a large scale that it leads to deforestation and soil degradation, and damages biodiversity hotspots.

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